It turns out sex doesn’t sell. Someone should tell the Wheat Board

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Create DateFebruary 4, 2013

The Globe and Mail, by Shari Graydon 4 February 2013

Images of farmers – male or female – are extremely rare in the news or pop culture, despite the fact that all of us depend on their labour for our survival. So last month, when the Canadian Wheat Board launched a new advertising campaign that featured an artist’s rendering of a female rancher straddling a wooden fence, the picture stood out. Unfortunately, for the wrong reasons.

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